Hospitality Consulting for Hotels, Restaurants and Branded Environments

Creative direction and business execution.
Customer experience at the center.

Most hospitality consulting separates creative vision from operational reality. Brand agencies design concepts that cannot be operated. Management consultants optimize operations that have no soul. The result is properties and venues that either look right or perform right but rarely both.

Billy Richards Consulting was built at that intersection. Every engagement combines creative direction, commercial rigor, and customer experience strategy from the first conversation through opening day. That is not a differentiator. It is the only way we work.

Twenty years of operating experience across New York City's most culturally significant hospitality venues informs every recommendation. The perspective is built from the floor up, which means the strategy is grounded in how these businesses actually function, not how they look in a presentation deck.

Three disciplines.
One practice.

Concept development, brand narrative, spatial direction, and cultural positioning that creates properties and venues with a genuine point of view. The work goes beyond aesthetics to build experiences that resonate with the right audience, generate loyalty, and become part of a city's cultural fabric.

Revenue modeling, unit economics, operational feasibility, and business architecture that stress-tests creative vision against market reality. Strong concepts fail when they are not built on sound financial foundations. Every creative decision is evaluated against its commercial impact.

Guest journey mapping, service design, and touchpoint strategy that ensures every moment of the customer experience reinforces the brand and drives measurable revenue. CX is not a department. It is the operating philosophy that connects every decision from concept through day-to-day operations.

The industry is at an
inflection point.

The hospitality properties pulling ahead in 2026 share one characteristic: experience, operations, and brand are aligned into a single reinforcing system. Where that alignment exists, execution accelerates. Where it does not, even strong concepts struggle to scale.

What we do.

Engagements span the full lifecycle of hospitality development and operations, from early-stage concept advisory through opening and ongoing performance optimization.

Trusted by the best.

Twenty years of engagements across global hospitality brands, cultural institutions, luxury retailers, and leading lifestyle companies.

Who This Is For.

• Hotel owners and operatorsSeeking to differentiate in competitive markets through distinctive brand positioning, elevated guest experience, and operationally sound concept development.

• Restaurant groups and independent operatorsBuilding F&B concepts with cultural relevance and commercial durability, from single venues to multi-location expansions.

• Real estate developersAdding hospitality and F&B programming to mixed-use projects, residential developments, and commercial properties to drive asset value and destination identity.

• Lifestyle and luxury brandsExtending into physical retail, branded environments, and experiential activations that deepen customer relationships and drive cultural relevance.

• Cultural institutions and experiential venuesDeveloping hospitality programming, F&B strategy, and revenue-generating experiences that align with institutional identity and audience expectations.

Built from two decades
inside the industry.

Rose Bar at Gramercy Park Hotel. Boom Boom Room at The Standard. Ruschmeyers. Gotham. These are not references on a slide deck. They are properties conceived, built, and operated from the ground up, each becoming a defining venue in its market.

That operational history is what makes the consulting work different. The creative direction is informed by what actually builds guest loyalty. The business strategy is grounded in what actually drives revenue. The customer experience frameworks are built from the perspective of someone who has stood on both sides of the pass.

Commercial rigor. Creative vision. Customer experience. Aligned.